Knack-Ista 1.0 — A Milestone in My Creative Career
As the Creative Director and Acting President of the Computer Science Society, Knack-Ista wasn’t just an event, it was a defining milestone. It marked the launch of the very first flagship event under the newly-formed society of the Computer Science Department at Bahria University.
This one-day creative and technical showdown attracted 200+ participants across five domains — Hackathon, Logo Design, Poster Design, Videography, and Video Editing.
My Responsibilities
Campaign Design & Execution:
Crafted a storytelling-driven marketing campaign, targeting engagement through visual consistency and relatable content.
Content Creation:
Personally produced digital content: social media creatives, motion graphics, teaser trailers, and video promotions.
Documentary Production:
Wrote, edited, and directed a documentary narrating the story of how the Computer Science Society was formed, along with how Knack-Ista became the first ever officially approved flagship event of our department.
Team Leadership:
Led the event execution team, from ideation to completion, ensuring smooth coordination between tech, creative, logistics, and PR divisions.
The Challenge
Due to an overwhelming number of registrations in the creative and coding competitions (with 5 distinct niches), we faced a major challenge:
“How do we seat participants in such a way that we prevent unfair advantages and cheating, without sacrificing space or efficiency?”
The AI-Powered Solution
I devised a solution using AI-driven visual analysis. By uploading the illustration of auditorium’s top-view seating layout.
This real-time AI-assisted visualization saved hours of manual planning and helped us confidently execute the seating arrangement with fairness and professionalism.
The Impact
200+ students participated in competitions and attended our sessions.
Multiple students discovered new creative domains, while others found a platform to showcase what they’d never had the chance to before.
The event became a milestone in the department's history and set the standard for future editions.
What I Learned
Leadership isn't about control, it's about empowerment. I saw how the right delegation, tools, and motivation can push a team far beyond expectations.
Design thinking goes beyond visuals. It shaped everything from branding to how we solved seating logistics using AI.
Documentation matters. Crafting the society’s story into a documentary made me realize the importance of preserving legacy and presenting it well.
AI is more than a buzzword. This experience showed me firsthand how AI can offer practical, high-impact solutions even in creative and operational challenges.
"Given that it was the society's very first event, we were not really expecting such creativity, organization, and coordination of the team. How the whole event went. From conceptualization to implementation — was in itself excellent and way beyond expectations."
Dr Muneeb Gohar
HOD Computer Science Department | Bahria University
Conclusion
Leading Knack-Ista as the Creative Director and Acting President was a transformative experience for me. It tested my ability to handle creative direction, team coordination, event leadership, and problem-solving under pressure. From designing the branding to crafting content and even using AI to solve logistical challenges, I pushed my limits in every direction. This event taught me how to turn vision into reality, how to lead with creativity, and how to use technology to amplify outcomes, lessons that continue to shape my approach to every project I take on.
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